Hip To Be Shared

Puffed snacks represent the pinnacle of junk food innovation and technology. No matter how hard you try, there’s simply no way to replicate that characteristically light, airy, yet impossibly crisp texture at home; trust me, I’ve gone through the ringer in my own kitchen, to no avail. Coated in powdered cheese of varying fluorescence hues, the salty morsels have been staining fingers since the 1930s but never gained much traction among the nutritionally conscious. That should come as no surprise, since questionable oils and highly processed dairy ingredients have long been the “best” that these salty treats could offer.

Hippeas is a new company set to change all that, turning away from the traditional corn base and towards one composed of everyone’s favorite legume: the chickpea.

Much more substantial than your typical puffed snack, each kernel boasts a sturdy, satisfying crunch, backed by impressive protein and fiber values. Unlike the Styrofoam whips of yore, one serving really will do… Although the tempting flavors might convince you keep munching.

Six unique seasonings offer a different taste for every craving. Cheese is the gold standard, the essential foundation of the puffed snack hierarchy, so the Vegan White Cheddar has very high expectations to live up to. While the overall effect doesn’t disappoint, it doesn’t entirely deliver either. Evoking the flavor profile of creamy mac and cheese, it will certainly scratch that savory itch, but an incongruous sweetness detracts from the experience. Simply put, they’re highly enjoyable, but would never fool an omnivore.

Where Hippeas shine is in their more creative offerings that make no allusions to imitation. Delicious within their own right as a completely unique snack, the Far Out Fajita was the stand-out winner by my account. Cumin and coriander ring clearest out of the seasoning melange, imparting a Tex-Mex vibe. Further munching evoked the flavors of crunchy falafel, which made me think they would pair brilliantly with a bold tahini dip.

Pepper Power presents a strong showing for the most basic option. Thoroughly flecked with ground black pepper, each bite provides a nice balance of spice and salt, creating a subtle warmth that doesn’t overwhelm. By contrast, Sriracha Sunshine takes a bolder approach, but falls far short of its scoville target. The initial taste is of vinegar, with a timid heat following quietly, slow to build up steam. Excess sweetness brings down the spice considerably for these morsels, but in the case of Happenin’ Hickory, that same quality creates a pleasing balance. Accented with tomato, onion, and garlic, the overall effect delivers the impression of barbecue sauce more than pure hickory smoke, but is highly munchable nonetheless.

For those with a sweet tooth, Hippeas has something for you, too! The taste of Maple Haze rings true for pancake syrup with subtle buttery undertones. Take a bag with you to the theater next time; I think they’d make delightful alternative to caramel corn.

The full line of Hippeas aren’t perfect across the board, but one thing is for sure: They’ve mastered the elusive ways of the puff, and taken the “junk” out of this particular junk food favorite. There’s a whole lot to savor if you stick with the top hits.

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15 thoughts on “Hip To Be Shared

  1. I like the idea of puffy, crunchy snacks made from chickpeas. And I think I would probably prefer the same flavors as you. The far out fajita and the happenin’ hickory sound best to me.

  2. I saw these at Starbucks while traveling. They didn’t have the full line, I think only a couple of the flavors. I had thought about getting them but seemed a bit pricey for a small bag and not knowing anything about them. Next time I get the munchies, I’ll give them a try. :-)

  3. […] Hippeas come in six finger-licking flavors. For every palate, they have something to offer. Their products include Pepper Power, Maple Haze, White Cheddar, Vegan, and Sriricha. When the time came to develop a ground-breaking flavor for the United States market, he went through a great deal of evaluation and testing. They learned that young American taste is sophisticated. For this reason, he took the inspiration to develop a global flavor. […]

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