Tofutti walked so that plant-based dairy as we know it could run. Heralding in a new era of soy alternatives before the word “tofu” even registered with American eaters, visionary David Mintz began his frozen dessert company back in 1981. Catering to the kosher community, Mintz was in the right place at the right time to ride the wave of veganism as awareness and interest skyrocketed.
Non-dairy ice cream pints begat ice cream sandwiches, the legendary Tofutti Cuties that captivated me from the earliest days of my own vegan ventures. Though the number of flavors have dwindled and few stores west of New York carry them anymore, Cuties are still alive and well today. Tofutti is therefore responsible for both the second and third product reviews posted on BitterSweet, the later of which turned out to be their enduring legacy, beyond dessert: cream cheese.
A Lasting Legacy
Tofutti Better Than Cream Cheese has undergone a number of revisions since its introduction in the early 90s. At one point, a separate Non-Hydrogenated version was developed and sold alongside the original, eventually overtaking its predecessor as overall nutrition faced greater scrutiny. More recent innovations include whipped and flavored cream cheeses, though I’ve only seen these available for purchase online. The Plain Better Than Cream Cheese still stands tall in mainstream grocery stores across the country. Where other brands fail and vegan options flag, I can always count on finding a tub of the classic.
Review Revival, Twenty Years Later
Revisiting my initial review from twenty years ago, I couldn’t help but wonder if Tofutti cream cheese still measured up. Right out of the gate, differences started stacking up. It appears that the spread has gained a bit more fat, as we all tend to do as we age, to the tune of an additional 30 calories per serving. Unbothered by the addition, which merely makes it comparable to conventional dairy-based options, I plunged in, bread at the ready.
Unsavory Impact
Immediately, I’m hit with a discordant note, an off-flavor that doesn’t quite fit with the rest. No, this is not cream cheese, it reasserts with every bite, slowly stepping back as your taste buds adjust. For lack of a better description, it strikes me as brown, perhaps subtly beany and nutty, without the wholesome, organic connotations that should bring. There’s no tanginess to speak of, not even a hint of gentle sourness or acidity, which I would have expected from the genuine article. It’s also strikingly sweet; much sweeter than I remember.
Served straight-up, unadorned, it’s not quite pulling its weight as a savory schmear worthy of a proper Jewish delicatessen. Texturally, however, this spread is unassailable. Luscious, silky smooth, slightly slippery, and thick enough to pile on high, the mouthfeel alone makes it worth the price of entry.
Still Sweet On This Spread
Am I wrong for wanting more from this old-school brand, which ultimately prides itself in staying true to its roots? In fact, Tofutti was always my go-to recommendation, not for noshing straight, but for baking. Better Than Cream Cheese was at the heart of my award-winning cheesecake, every decadent swirl of cream cheese frosting, countless truffles, ice cream bases, and even cookies. That inherent sweetness makes it a seamless match for every dessert you can think of. Time and again, I’ll fill my cart with baking staples, Tofutti cream cheese riding in front.
Mixed Results
Ultimately, no, it’s not the same as it once was, though that’s not to say it should be left in the past. We are not the same as we were either, twenty years ago. It pains me to admit that it’s not my favorite across the board, despite all the good it’s done over the years. In desserts and sweet treats, I wouldn’t hesitate to recommend the brand with genuine conviction. But, viewed holistically as a savory spread to top bagels, compared to the competition, Tofutti is no longer making a schmear that’s Better Than Cream Cheese.



