BitterSweet

An Obsession with All Things Handmade and Home-Cooked

Faux Moo, Real Flavor

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To any ice cream enthusiast feeling freezer-burned by airy, bland, or over-sweetened pints: This scoop’s for you. FoMu has been churning out the goods in Massachusetts since 2011, steadily gaining ground as a frozen force to be reckoned with. Super-premium indulgence is their calling card, building each flavor upon a base of buttery, velvety coconut cream. Always on the periphery of my awareness but firmly out of reach, I could only dream of stealing a spoonful for many years, admiring their innovative offerings from afar. Now FoMu is much more than an isolated brick-and-mortar ice cream parlor, expanding rapidly into online sales with nationwide shipping. Dairy-free decadence is just a few clicks away, and I couldn’t resist the urge to finally dive in.

Bourbon Maple Walnut captured my attention first, melding a compelling team of power players into one robust, deep, and soulful blend. Notes of oaky, wooden bourbon barrels are clearly present throughout the creamy base with a rum-forward first bite. This scoop is certainly not shy, while still managing to resist the easy path of tasting purely alcoholic; it’s assertive, not aggressive. Rich like softly whipped cream, frozen before setting into firm peaks, the otherwise unblemished landscape is speckled with small but well-placed walnuts, fresh and crisp, adding a nice crunch. Maple is a bit of a silent partner against these more vocal components, but it does come through in subtle hints, particularly as the ice cream begins to warm and melt, revealing its full bouquet of flavors. Like a good wine, the eating experience morphs as the temperature shifts. It’s truly an intoxicating experience from start to finish, and quite possibly my favorite ice cream of the season thus far.

Salted Caramel treads familiar terrain with a deft confidence unmatched among fellow ice cream innovators. Buttery, subtly burnt notes enclose a darker caramel flavor than the tanned color might suggest. Sticky, almost chewy straight out of the freezer, each scoop is like pure caramel candy. Instantly it begins to melt once freed from the pint, turning into a brilliantly, satisfyingly messy reminder of childhood. Notes of salt ring out clearly in each mouthful, highlighting the toasted, nutty flavors. Ultimately, it’s a simple concept executed with a finesse that’s difficult to rival.



Fresh Mint Chunk
shines white like fluffy snow, punctuated at random by chocolate shrapnel. Soft, gentle, sweet mint flavor delicately leads the way, a far cry from the “toothpaste” flavor that haters typically condemn. Those abundant cacao chunks provide a satisfying crunch with a swift bite, but can just as easily melt into fudge puddles when savored slowly. Well-rounded, herbal, and subtly grassy notes prove that the origins of this mint are all natural. Though not quite as punchy as I hoped, the end result is highly refreshing all the same, perfect for taking the edge off a hot summer’s day.

Avocado was perhaps the most daring of the batch, a wild card to tempt more adventurous eaters. Pale green, you would be forgiven if you mistook it for pistachio at a glance, but one lick will instantly clear up that confusion. Definitely, unmistakably avocado, it’s almost more savory than sweet. Notes of the coconut base are most prominent in this one, where the spare, subtle blend leaves it no place to hide. Exceedingly rich, buttery, and even a touch grassy, much like a smooth olive oil, small scoops will easily satisfy. Startling at first, give it a chance and it will really grow on you. Though unconvinced at first, I found myself going back for “just one more taste” until the pint was empty.

Although I wish FoMu might open up shop nearby, perhaps it’s better that this sort of treat remains only on special order. Accessible, but not a daily indulgence, it’s easier to rationalize those oversized servings as a rare luxury.

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Author: Hannah (BitterSweet)

Author of My Sweet Vegan, Vegan Desserts, Vegan a la Mode, and Easy as Vegan Pie.

10 thoughts on “Faux Moo, Real Flavor

  1. Scoops of any flavor would be welcome on this unusually warm afternoon in Maine.

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  2. Oh my, another luscious vegan ice cream contender. I want the salted caramel and the fresh mint chunk, please.

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  3. How can you support a product that has Caraganeen in it. Most companies are striving to remove this questionable ingredient. Look up the health concerns about it. A much better coconut milk based ice cream is NadaMoo…lots of great flavors and NO Caraganeen

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  6. Wow, these flavors sound perfect. I have never heard of this brand before and need to track them down. Thanks!

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  7. Just in time for summer, love all of the different flavors – so many choices… :-)

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  8. Droolworthy picsπŸ˜‹

    Liked by 1 person

  9. Oh, I LOVE FoMu! Really miss them now that we’ve moved away from Boston, and didn’t realize you can order online now…great news! I was especially a fan of the Peanut Butter Mud Pie

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