The Straight Dough(p)

It was only a matter of time. After releasing a glorious vegan version of their infamous cookie dough ice cream, Ben & Jerry’s has now unveiled the next level of dough indulgence upon the world. Joining the previously limited run of “just the chunks,” vegans will soon see a variation with their names on it appearing in grocery stores and scoop shops nationwide.

This is the real deal; the straight dough(p). Cylindrical extrusions exactly like you would see rolling down factory conveyor belts, destined for an unceremonious ice cream burial. Now, they’ve been freed of that typical, undistinguished fate for a glorious full feature. No longer the sidekick but the true hero, every nuance of their buttery, brown sugar sweetness can be properly appreciated. Never before have I tasted anything so closely matched to the flavors of homemade dough without reaching right into the bowl of my stand mixer.

Suddenly, I’m three years old again, standing on a chair to see over the tiled kitchen counter while my mom prepares cookies. Stretching to reach the very edge of the beater, I surreptitiously swipe tiny morsels of soft batter, one after another, letting the flavors explode across my palate and slowly dissipate before going in for another bit. Each stolen taste was just enough to flood my senses with the slightly grainy texture of undissolved sugar and flour, subtly balanced salted edge, and deeply satisfying richness. Stealthy, I was not, but my mom charitably humored my advances, pretending to be engaged with very complicated oven calibration every now and then while I made my moves.

Like the flashbulb of an antique camera, the memory fades off into black, and just like that, the bag is empty, too.

Ben & Jerry’s, take another bow. This is a completely faultless edible masterpiece by any standards. If you’ve ever craved raw cookie dough, this is what you’ve wanted all along.

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5 thoughts on “The Straight Dough(p)

  1. I have not been able to find the ice cream in stores yet, I wonder where the cookie dough bits will be sold. They look so good!!

  2. I don’t really like dough in my ice cream (but love B&J ice cream) and great that they are bringing more vegan options:)

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