Baking a Difference

You wouldn’t know it at a glance or from the taste, but there’s a lot more than meets the tongue baked into every immaculate mahogany and tawny brown square from Greyston Bakery. If you can temper your appetite long enough to examine the label, you’ll know there’s something different about these treats beyond the essential formula. Raising up people within the community is just as important as raising dough, literally and figuratively, which their Open Hiring Model especially admiral. It should come as no surprise that this progressive company would partner with fellow corporate radicals, Ben & Jerry’s, to supply the infamous brownies in their game-changing vegan pints. My first taste of those darkly decadent, fudgy chunks came smothered in rapidly melting chocolate ice cream, but it wasn’t long before they compelled me to seek out a whole, bare bite.

Genuinely baked bars of soft dark chocolate, they’re the platonic ideal of any brownie, making the case for vegan desserts on a grand new scale. Very sweet, undeniably indulgent, super chewy, and complete with gently crackled top, I dare you to find a single flaw along those edible fault lines.

Now, after 36 years, achieving such lofty goals with unprecedented success has encouraged these bold bakers to expand their offerings with that same spirit of inclusivity in mind. For their second act in vegan baking activism, at long last, a blondie has been born.

The Vegan Cinnamon Roll Blondie is so soft and tender, each sweet morsel practically melts in your mouth. Sprinkled with cinnamon sugar for a light crunch and extra pop, they could be alternately called “snickerdoodle bars” to suit the simplistic approach. No nuts, no fruits, no nonsense, they’re sure to please the pickiest of eaters. Every bit as dense and satisfying as their cocoa counterparts, it’s a victory for all of us to celebrate, right down to the factory line, alongside the workers themselves.

Though it’s hard to beat a fresh blondie straight out of the box, they really come alive when served slightly warm… And, it should come as no surprise, with a scoop of ice cream on top.

Advertisements

4 thoughts on “Baking a Difference

Leave a Reply