Twenty years is an incredibly long time when it comes to the lifespan of most products, and even the brands themselves. Combing through the archives to revisit the blog’s first years of life, it’s striking just how few of my earliest review features are still on the market. Rest in peace, my beloved Sweet & Sara marshmallows. May your memory be a blessing, Sunergia soy feta. Until we meet again, Luna tea cakes. I’ll see you in hell, Righteously Raw bars. I could go on, but there was one remarkable finding that snapped me out of that sad spiral: the very first thing I ever reviewed is still on store shelves, nationwide, to this day.
Newman-O’s, one of the earliest “healthy” Oreo doppelgangers that told us it was okay to eat cookies as long as they were organic, seems largely unchanged after two decades. The biggest difference is the label, bold and colorful, redesigned to capture what little attention spans shoppers have left. I thought this was the perfect opportunity to reopen my investigation to see if they still hold up to scrutiny.
Newman’s Own Organics launched the iconic Newman-O’s in 1993, the first line to expand the company’s offerings beyond their initial dressings and sauces. In addition to the Original sandwich crèmes up for re-examination today, additional flavors include Chocolate Crème, Mint, Peanut Butter, Strawberry, and Vanilla. Sadly, Ginger-O’s quietly disappeared from store shelves post pandemic, never to return. Of course, this was my favorite one. Yet again, my approval seems to be the ultimate kiss of death.
Oreo is said to be the world’s best-selling cookie, though Newman-O’s are hardly concerned about competing or dominating in any arena. 100% of the profits go to charity, which should make it a bit easier to swallow the $6.99 – 9.99 price tag, which is easily two or three times more than “America’s Favorite” cookie. Ostensibly, you’re paying for quality; organic flour and sugar, and no trans fats, high‑fructose corn syrup, or partially hydrogenated oils. Does it all add up when it comes to flavor, though?
Yes and no.
Yes, this is a solid sandwich cookie. Crisp chocolate wafers enclose a creamy white filling, balancing out the subtly bitter edge of the cocoa with a blast of vanilla frosting sweetness. They dissolve easily when dunked in non-dairy milk, melting away in the mouth without leaving a greasy residue. The two halves cleave away cleanly, satisfying for anyone that prefers to deconstruct their dessert to eat the components separately. Uncomplicated, they’re easy to love at any age.
No, it’s not vastly different from the experience of eating an Oreo. Maybe it’s the placebo effect that lends them the impression of having a cleaner finish and flavor, or that you can feel better about making a “smarter” choice. Eaten side by side, without the respective logos embossed on top, it might be difficult to tell them apart. That, however, is honestly a win for Newman. To offer the same addictive qualities as such a well-loved cookie, without sacrificing quality ingredients is a certain kind a coup.
I’m amazed, impressed, and relieved that Newman-O’s remains exactly as I remember it from my first foray into reviewing food. Before sponsorship, work for trade, influencers, and all the other noise muddying up the field, this is one I chose to buy with my own money, and still do.
