Who the heck is Reuben, and how did he ever think to invent such a meaty masterpiece? Of course, like any good origin story, this one is full of controversy, hotly contested to this day. The two leading theories attribute the deli staple to restaurants in Omaha and New York, right around the same time in the early 1900s. Each one came about by making thrifty use of leftovers to satisfy a deep, gnawing hunger. Perhaps there’s a kernel of truth in both of these claims, but the world will never know for sure.
Urban legends and lore aside, there’s no questioning the fact that it’s a timeless classic that transcends all tastes. While often associated with Jewish delicatessens, the archetypal sandwich couldn’t be farther from kosher certification, as it flagrantly combines meat and dairy in one mouthful. Today, we have the technology to right this wrong. Abundant vegan alternatives make this classic easily accessible to everyone. In fact, I discovered no less than five wholly unique, completely plant-based Reuben renditions right here in Austin, TX. Each one takes a different approach to accomplish the same goal, demonstrating culinary creativity without making concessions for flavor.
I wouldn’t hesitate to order any and all of these sandwiches in a heartbeat. Each one fulfills a different craving, from reasonably wholesome to downright decadent.
Counter Culture puts a healthier spin on this otherwise gut-busting sandwich, employing whole foods that remain true to their earthy roots. Soft marbled rye flecked with caraway seeds cradles thick planks of marinated locally made tempeh, slathered with super gooey cheese sauce and a notably tomato-forward dressing. Crunchy red onion adds welcome textural contrast, cutting the subtly bitter edge of the fermented beans nicely. The sauerkraut is so soft that it seems to melt into the filling, blended with a few cucumber pickles for an extra fresh flavor.
Wheatsville is natural foods co-op, not a sit-down restaurant, but their made-to-order deli sandwiches put many proper eateries to shame. Although best known for their tofu po’boys, the vegan Reuben sandwich deserves just as much praise. Composed of bright pink corned seitan, sliced dairy-free Gouda cheese, thousand island dressing, and old fashioned sauerkraut, it’s a straightforward homage to tradition. I’ve seen confused patrons take their sandwiches back to the counter, uncertain if they actually ordered the vegan version or not. It’s a perfectly balanced savory composition that’s delicious and hits all the right notes.
Bouldin Creek Cafe is another beloved establishment that couldn’t care less about passing trends, big name brands, or hyper-realistic mock meats. They do things their own way, from scratch, which means their Ruby Reuben is unapologetically made with bright red beets. In this sporadic lunch special, golden grilled rye bread stuffed with tender shredded beets and kale-cabbage kraut, while melted Follow Your Heart cheese slices act as the edible glue, sealing the deal. The subtly smoky Russian dressing creates an even greater depth of flavor, creating a prize-worthy Reuben like no other.
Rebel Cheese really puts their protein front and center, getting right down to the meat of the matter. Their “Gentle Reuben” stacks up with a tidy pile of thinly sliced meatless corned beef as the star of the show. For a shop best known for their homemade cheeses, I do wish it had more of a goo-factor, but that does make it a bit less messy to eat. The layer of sauerkraut is certainly not skimpy, lending a pleasantly salty, tangy character to every bite.
Brunch Bird lays claim to the one Reuben that could rule them all. I’ve seen grown men cry as they sink their teeth into this monstrous meal. The meatless corned beef is unassailable, thinly sliced and super smoky, piled up in tender shreds underneath a tangy blankets of sauerkraut, thousand island dressing, and melted cheese. It’s hard to hold if you don’t want to wear it, but worth the struggle. This is the sandwich that could win over staunch meat eaters without a fight.
Whether you go old school or nouveau, there’s no denying the appeal of a properly stacked Reuben. The interplay between umami, salty, sour, and subtly sweet flavors is what made it a top-seller for over a hundred years. In the next century, perhaps the Reuben revolution will make meat obsolete, once and for all. Which version are you picking up first?
10 thoughts on “One Reuben to Rule Them All”
Rubens are one thing that I actually miss. I think I’m going to try making a traditional one at home with tempeh corned beef. Thanks for the inspiration!
Sounds great to me! If you want additional inspiration, I really like the tempeh Reuben recipe from Nava Atlas:https://theveganatlas.com/vegan-reuben-sandwich-made-with-tempeh-or-plant-based-bacon/
Veggie grill’s Reuben is my favorite thing they make. It’s so hard to get anything else there!
Oh I agree! I’m so glad I was able to grab one right when they debuted before I left the Bay Area. I wish there was a Veggie Grill here in Austin!
You’re asking me to choose??? I think I’d need to taste them all first. :)
I highly recommend it! They’re all so different, it’s wonderful that there’s such a range of experiences available to suit all tastes.
Who knew there were so many types of Rueben?! Would love to get our hands on a bite of that ruby Rueben sandwich.
Yum, these all look amazing. I want to make a trip to try them all!
Ohhh I never had used tempeh on a sandwich, sounds like a great idea
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