Sweet Musings with a Bitterly Sharp Wit

Wheeler’s Invades Brooklyn


That’s right, the one and only, the infamous, Wheeler’s Vegan Ice Cream made a big splash with a tasting party yesterday afternoon in Brooklyn, and I was lucky enough to watch it all go down. Beyond just partaking in the lovely frozen delights, I also brought some baked goods to temper the voracious sweet tooth(s) in search of a more powerful sugar-high than could be attained from those tiny plastic cups. I wish I could share more pictures than this crappy little teaser, but unfortunately, dim lighting + rushed snap shots ≠ blog-worthy photography. However, this sample of ginger ice cream is so exceptionally delicious and unlike anything I’ve had the pleasure of partaking in before, you would really need to taste it for yourself to fully appreciate its complexity. Bright, fresh, and tangy, this pungent and creamy concoction was what a full root ginger would taste like if combined with a rich, sweet pastry cream. With bits of the real thing sprinkled throughout, this spicy concoction sent chills through my spine from delight, not just the cold.

While all good things must come to an end, this party certainly came to a close far before I was ready to pack up and leave though… For a 2 1/2 hour round-trip car ride, it was a matter of 30 minutes before all the sweets had been devoured and the coolers full of ice cream were being carted back out to the vans. It’s a shame, really… I just hope that I’ll be able to get another taste soon!

For everyone who made it out the other day, it was wonderful to meet you! I hope that the cake, cookies, brownies, and apple crisp were all enjoyed. (Luckily another diligent blogger was able to capture a shot of the goods, if you’re curious.) Oh yes, and that apple crisp, the one that I thought would be enough to feel 100 people and still have leftovers, but was the first thing to be polished off? Stay tuned- The recipe will be coming right up!


Author: Hannah (BitterSweet)

Author of My Sweet Vegan, Vegan Desserts, Vegan a la Mode, and Easy as Vegan Pie.

14 thoughts on “Wheeler’s Invades Brooklyn

  1. You’re so lucky to have attended this event (drool, drool). Everything looks amazingly good (I am not at all surprised that the crisp went so fast–as, I’m sure, did all the baked goods). I really can’t wait till Wheeler’s comes north to Canada. . . I may just have to make a special trip across the border ;) .


  2. YUM. Ginger is one of my absolute favorites. When I stopped eating dairy I had just about given up the idea of ice cream but I see that they are opening a shop in Boston!! I can’t wait!!


  3. ooooh, so you are teasing us with yet another enticing story on vegan ice cream and present mouthwatering photos of it. I’ve never tried ginger ice cream before but thinking about it this must be one winning combo :-)


  4. Jeez, Wheeler’s is really making their way around the country! Except for MY location, haha.


  5. Ooh, the ginger sounds wonderful. I just had ginger BISCUITS which rocked my world, and I’ll be this would be lovely combined with the creaminess of this delightful vegan ice cream.


  6. Love the site, what a great blog!!


  7. i *love* ginger ice cream

    is vegan is cream still called ice cream?


  8. Soooooo wish I could have been there!!! Wheeler’s was lucky to have you and your treats there!


  9. Sounds like a fun & crazy event!


  10. Thank you for the Candy Penny reference! I am still thinking about those heavenly brownies…


  11. Oh man. Thanks to your detailed description of the icecream, I now really want to taste it, but can’t. Anyway, looking forward to that recipe!


  12. You lucky girl! And, of course, how sweet of you to come through w/ baked goods for the masses. :)


  13. Hellow!
    I live in japan.
    I’m gethering date about ice cream and dessart.
    please link your this site.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s