Natural Products Expo West is like Christmas for food professionals and obsessives alike, bearing wilder, bolder, and more brilliant new products than one could have dreamed possible just the previous year. Science has come to meet the art of cooking, marketing, and cravings all at once, giving us more than mere eye candy to look forward to. It would be impossible to share everything that caught my eye for this round, but a few bold trends definitely emerged from the pack.
Beans are the New Rice: It’s no longer enough to have certified gluten-free whole grains anymore. Transforming legumes into higher protein alternatives is the latest and greatest side dish to grace the dinner plate, offering a range of nutritional and culinary advantages over plain starches. Made much like their gluten-free pastas, Banza features garbanzo beans, while Pedon uses an assortment of peas, lentils, and chickpeas to make their colorful new options. Seapoint Farms has taken a different approach with their Riced Edamame, simply chopping it into a coarse meal, it much like you would expect from cauliflower “rice.”
Meat Your Maker: If it bleeds, it leads. Such is true of journalism and the race to create increasingly authentic facsimiles for meatier, beefier burger patties. Impossible Burger set the trend, but the exciting rumor I picked up on here was that it would be coming to grocery stores soon, rather than being available only as a finished entree in select restaurants. Beyond is keeping up with the race quite admirably, unveiling a ground beef made of the same stuff as its famous patties. Mega brands MorningStar and Lightlife have entered the ring as well, but a standout in this fight for me was Sweet Earth, offering a stunningly “authentic” experience with superlative texture in their new Awesome Burger. Danish import Naturli’ Foods is looking to take the US by storm with its line of Minced fresh grounds, based on peas, while Good & Green stands out in the field by slicing unimaginably accurate renditions of prosciutto and carpaccio out of humble beans.
More Fish in the Sea: At last, what I’ve long regarded as the final frontier of veganism, seafood alternatives are reeling in accolades across the board. Good Catch is swimming upstream through the guppies and tadpoles, presenting a soy and pea protein blend that might just taste more like tuna than the fish itself. Category veterans Loma Linda, Worthington, Vegetarian Plus are all staying afloat admirably through this sea of change, with their Tuno, Plant-Powered Vegan Tuna, and Vegan Tuna Rolls, respectively. Sophie’s Kitchen continues to offer the only alternative Smoked Salmon for sale, in addition to their fishless lineup of faux shrimp, scallops, crab cakes, and fillets. Going where few frozen foods have before, Sol Cuisine is slinging a Lemon Dill Salm’n Burger that’s ready to grill and thrill.
Better Butter: Bake, melt, and schmear to your heart’s delight, because there have never been so many superlative spreads. Miyoko’s has been the leader of the pack but now faces stiff competition from New Barn, Milkadamia, Naturli’, Medlee, Wild Brine, Wayfare, FabaButter, and Riot Eats. Whether you’re seeking something soy-free, nut-free, palm oil-free, cultured, or seasoned, you’ll suddenly find a rich range of choices.
Knee-Jerk Reaction: The question is no longer “Will it blend?” but “Will it jerky?” It seems like the answer from retailers is a resounding: “YES!” Plant-based jerky is popping up in a variety of savory flavors, most notably on a more diverse range of chewy proteins, fruits, and vegetables than ever. For high-protein savory snacks, Upton’s is slinging seitan Jerky Bites in tropical flavors, Unisoy and Myrte Greens keep it classic with soybean-based Vegan Jerky. No Evil Foods will soon be expanding their range of refrigerated wheat meats to include some shelf-stable jerky snacks with unconventional seasonings such as Pastrami and Al Pastor, among others. Taking the “plant based” concept to the next level, Wild Joy Goods is crafting Banana Jerky from- you guessed it- good old bananas, while Cocoburg favors coconut strips, and Pan’s Mushroom Jerky packs an umami punch with soft and chewy shiitake slices.
Ditching Dairy: Big brands are now looking for milk money by different means. Nestle has rocked the baking world by unveiling Simply Delicious White Chocolate Morsels, which are free of the top 8 allergens, making them the very first vegan option on the mainstream market. Reddi Wip has begun embracing coconuts and almonds as fluffy whipped dessert topping to fill their iconic aerosol cans. Following suit, Coffee Mate has expanded their line of Simply Natural creamers to include these two top picks, along with a creamy oat milk option. Presenting one of the only options for non-dairy kefir, Lifeway has unleashed Plantiful, pea-based probiotic beverages. Arctic Zero is not just offering dairy-free options, but has converted its entire line of light frozen desserts from a whey to pea protein base.
1, 2, 3, CBD: This is not a passing trend, this is an all-out takeover of the traditional food, beverage, and cosmetics industry. Anything and everything is being infused with CBD now, from the predictable gummies and tonics to cakes, teas, air fresheners, dog biscuits, and beyond; there are genuinely too many products and brands to list. Brace yourself for (but also, chill out about) the CBD inundation.
Have you seen any of these edible innovations on store shelves yet? What are you most excited about? It’s a brave new world out there for vegan eaters, allergy suffers, and gastronomes alike.