If you build it, they will come. If you shake the treat bag within earshot, they will come with tails wagging and tongues panting, too.
The push for alternative proteins isn’t limited to just the human diet; behind the scenes, toiling away in laboratories and kitchens, the race is on to develop a more sustainable, ethical, and wholesome way to nourish man’s best friend. Wild Earth is growing their blend, and their business, from the ground up with koji, a type of fungus used in soy sauce and miso.
Higher in protein content than steak (24 percent protein by weight), these cultured mushrooms contain over 45 percent protein by contrast. Though the nutritional numbers are impressive, to say the least, what matters the most to my guy is the fact that these healthy spores impart a unique umami flavor to the treats.
Luka and I were early adopters of this innovative concept, well before the Berkeley-based company revamped their packages, added different flavors, and made a big splash on Shark Tank last week. Now pet parents nationwide can’t stop buzzing about the brand, which successfully secured a $550,000 investment on the show.
Treats are truly just the appetizer to kick things off. Coming soon, proper dog food will be made of the very same savory stuff, providing a completely vegan, fully vetted (AAFCO-compliant) main meal. That may come as a surprise to those still wedded to the notion that dogs are obligate carnivores, but with more research supporting the possibility of raising healthy, happy canines without the need for meat, Wild Earth is making it not only feasible, but enjoyable for the pups in question.