Tag: tips

Flavor Your Life

It’s one of the most common cooking staples across the globe, found in even the most sparsely populated pantries and in the hands of extraordinarily reluctant cooks. Olive oil’s ubiquity is owed in large part to its accessibility, as a vast number of brands have become available in recent years. Such a vast range of options should immediately suggest that not all oils are created equal, yet few shoppers pause to think about the origin of those original fruits before popping a sleek new bottle into their carts. For such a beloved, indispensable ingredient, there sure is still an overwhelming amount of misinformation out there.

Inspired by the Flavor Your Life campaign, supported by the European Union, Unaprol, and the Italian Ministry of Agriculture, the goal of debunking common misconceptions resonated with me in a powerful way. Moms Meet provided a bottle of Zucchi Extra Virgin Olive Oil to demonstrate the difference, but I’ve long been a devotee of quality European olive oils even without that delicious perk.

Let’s not beat around the olive tree, and get down to business. It’s time to talk about the top olive oil myths that need to be put to rest, once and for all:

You can’t fry with it.

Contrary to the single most frequently perpetuated false fact, olive oil has a 400-degree smoke point and can hold up beautifully (and tastefully) to the task of deep frying. Raising the heat beyond that temperature will only result in burnt food no matter the carrier, so keep a thermometer clipped to the pot, tend it carefully, and your taste buds will be rewarded.

Only extra-virgin will work in dressings.

Though there is a drop of truth in that statement, extra-virgin is merely a title bestowed to the very top grade of oil, cold pressed; extracted without heat or chemicals. That isn’t to say that other grades are of any lower quality. If anything, their flavor has a lower impact, which might actually be a welcome quality if your vinaigrette has bold seasonings that would otherwise obliterate the delicate nuances of a top grade oil. On the reverse side of the spectrum, this more neutral palate could be a benefit for baked goods where you don’t want such a savory note to shine though.

Kept in a dark, cool place, it should keep pretty much indefinitely.

Those volatile oils would beg to differ! Like any other fresh food, it should be refrigerated, and for no more than 6 – 8 months, ideally. It does go rancid at room temperature, although most people are so accustomed to using sub-par varieties, they may not realize the truly superlative, ephemeral nature of the genuine article.

Terroir is only for wine.

Extra-virgin is top shelf quality, but bottles bearing that designation manifest that grade through a wide spectrum of flavors. The greatest contributors to taste are the types of olive trees (cultivar), the region (which affects climate and soil) and time of harvest. Early in the harvest season, under-ripe fruits produce oils that are greener, more bitter and pungent. By contrast, olives harvested towards the end of season are over-ripe, resulting in a more mild, sweet, and buttery character. Other variables can yield oils that skew more nutty, peppery, grassy, floral, and beyond.

Considering the incredibly varied range of options being produced in all corners of the European continent, this is just the tip of the iceberg. A full education on this essential ingredient can be gleaned with just a dash of culinary curiosity, and a pinch of knowledge from the Flavor Your Life campaign. Eating better starts with cooking better, and there’s no substitute for quality components.

Hannah (BitterSweet)5 Comments

Illuminating Secrets to Mouth-Watering Photography

Contrary to popular belief, the key factor in achieving enticing images of food is not the camera you use and how many megapixels it has, but how you choose to light the scene.  For many professional photographers, this means buying numerous pricey studio lights, not to mention the never ending list of accessories, tools, and toys needed to properly manipulate the quality of that light. As more hobbyists have discovered a passion for food photography and food blogs became ubiquitous, however, this industry standard is rapidly changing. Preferring a softer, more “realistic” look as you might find the food in your own home, natural light is frequently the best choice for creating the most appealing shots, and one that I typically go with as well, despite easy access strobe lights. Knowing a few tips and tricks, put to use with plenty of practice, can enable anyone to capture luscious food photos worth drooling over.

The list of essential equipment is very short: A serviceable digital camera or camera phone, a dish you’d like to capture, and light are the only absolutely essential ingredients. For best effect, it’s highly recommended that you save your photo sessions for bright, sunny days, and aim to start shooting any time from late morning until sunset, for the best intensity of light to work with. Taking photos at different times of the day will yield varying results and some interesting, more atmospheric or moody effects, due to the higher or lower positions of the sun, so don’t be afraid to try different hours to see which you like best.

Though you’re always looking to use bright sunlight, avoid placing the dish in direct sunlight, as this will cast harsh shadows and highlights, making it difficult to properly expose. Make sure that all indoor tungsten lights are turned off so that subject doesn’t cast two shadows, giving the scene a clearly staged, unnatural look. Additionally, be aware of any ambient lighting inside that might cast confusing colors or shadows over the set. Tungsten bulbs, the most common type found in household lamps, can give off a slightly yellow-tinted light, as they range from 2500 – 3500 degrees Kelvin, so they’re never a good choice when photographing food.

It’s generally a good idea to arrange your food with the window light shining in behind it, to act as a back light. This tends to be most flattering, as it gently showers soft shadows evenly over the front, from the angle which you’ll be capturing it. The sunlight can also work nicely at either side, but if the light is too bright, it will give the food an overly-dramatic feeling, much like split lighting for portrait photography. As a rule, I never place the food so that sunlight hits it from the front, for the same reason that I would suggest never using the flash built into your camera: It flattens out the subject, giving a “deer in headlights” appearance. Font-flash is as unflattering on inanimate objects as it is on people!

If you find that the shadows are too dark, there’s still no need to bring out a secondary source of light; carefully placed mirrors can be just as effective, not to mention the fact that they’re far more budget-friendly.  By adjusting the mirrors so that they bounce the sunlight back into the darkest areas of the subject, you’ll be able to keep the same natural, soft lighting all over, but bring out more detail in the textures that would otherwise become lost due to low light. In a pinch, you can fashion a close facsimile with aluminum foil covering a piece of cardboard, folded and propped up at your desired angle. The same technique can be used with white poster board, or even gold fabric reflectors, to lend a warmer hue to  the image.

On the other hand, should you find that your window light is too “hot,” meaning that it’s blowing out the detail in the highlights, you can very easily diffuse it with everyday household items. Taping a large sheet of white parchment paper over the entire window will soften the light very effectively, as long as you ensure that there are no gaps where the light can escape and create a dappled look on your subject.  If there’s just one small area of your food that’s too bright, you can use the opposite tack as you would with mirrors; Use a black card, or piece of cardboard covered in black construction paper, angled to block the offending highlights. These cards can be cut to any size needed, so they’re very versatile.

With experience, the proper lighting setup will become second nature. With just a bit of creativity and a willingness to experiment, you’ll be able to create food photos that look every bit as delicious as the pros. Once you learn to master the light already at your disposal, the only thing you’ll need is a sumptuous dish to feature, and you’ll be well on your way!

Hannah (BitterSweet)19 Comments

Flipping Over Pancakes

The greatest traditions of excess are born from their polar opposites, of fasts or famines, celebrating, repenting, or simply surviving. Shrove Tuesday carries that torch with unmatched enthusiasm, having evolved into an unrestrained eating and drinking bender, theoretically in preparation for the 40-day Lenten fast ahead. Pancakes are the star of the menu because historically, the fresh eggs and milk already on hand would spoil during that time of abstention, so the only reasonable thing to do would be to make massive amounts of flapjacks and throw a huge party, naturally. How this simple predisposition to thriftiness evolved into the revelry and debauchery of modern day Mardi Gras is a whole ‘nother story.

Those same concerns of preventing food waste certainly aren’t of primary concern for current festivities, but the universal love of pancakes has kept the practice alive. A simple sort of decadence, pancakes are as easy and uncomplicated as they come, making themselves right at home on the fanciest and unfussiest of tables alike. Regardless, it always feels like a special occasion when diving into a fluffy short stack, buttery and sticky with maple syrup. Despite their humble nature, countless cooks still find the prospect of flipping the perfect pancake rather daunting- Myself included. My own personal pancake disasters are too numerous to recount, but particularly infamous misadventures include scrambled pancakes, pancakes that are both raw and burnt at the same time, and pancakes flipped perfectly… Outside of the pan and literally into the fire.

For this Pancake Tuesday, I decided to seek advice from a master. Sitting myself down at Saturn Cafe with full view of the open kitchen, a few key elements for pancake perfection became clear.

1. Consistency matters. This means two things, actually: The viscosity of the batter is essential for the right texture. Too runny and you’ll get crepes. Too thick and you’ll get doorstops. Your best bet is a ratio of approximately equal parts liquid to flour by weight. The other component to this concept is that you should be consistent in your delivery. Use a ladle or measuring cup to dose out the same amount of batter every time, and space them an equal distance apart. Don’t forget to allow sufficient space to flip!

2. Take it slow. Pancakes already cook quickly so there’s no need to rush things. Keep the heat closer to medium-low to prevent them from burning on the outside before cooked all the way through. Look for the surface to be covered in ruptured bubbles before proceeding.

3. Add in, don’t mix in. Goodies like nuts, fruits, and chocolate chips are often the spotlight ingredients of truly decadent pancakes, but like any celebrities, they should arrive fashionably late to the party. Mix-ins stirred directly into the batter with sink to the bottom, creating some scantily clad pancakes. Wait until they’re about halfway done cooking before sprinkling your starlets on top, keeping them evenly distributed and at the center of attention.

4. Keep it on the down-low. When it comes time for the dreaded flip, don’t try anything fancy. Don’t expect to toss those little flapjacks in the air like pizza dough and don’t pretend that you can flick the pan forward to succeed without a spatula. Check to make sure that they’re ready by peeking underneath first. If the bottom is evenly golden brown, you’re good to go. Make sure the spatula is completely underneath and supporting the cake and keep it as close to the pan as possible when you turn it over. Be firm but gentle. Don’t slap it down forcefully, unless you’d like to redecorate your kitchen walls with raw batter.

If you have flour in the pantry, you could have pancakes for breakfast. The most basic formulas need little more than that to yield ambrosial breakfast treats, to dress up or down as your heart desires. There’s no reason to wait until Fat Tuesday rolls around to break out the skillet, but while we’re all throwing caution to the wind and pouring the syrup on thick, you might as well take advantage of the celebration to indulge.

Hannah (BitterSweet)15 Comments

Background Information

Every single photo, be it simple or complex, novice or professional, must always start with two essential components: A subject and a background. Whether we’re talking about people, products, or skyscrapers, it’s the same story. Mercifully, greater control is bestowed upon the photographer lucky enough to work with food, effortlessly modifying textures, colors, and patterns to best highlight the dish du jour. Inevitably cast as the backup singer by definition, photographic backgrounds never get the praise they deserve for setting the scene. Few single components can lay claim to the same power when it comes to affecting the whole composition of a piece in one fell swoop. Such responsibility naturally comes with serious drawbacks, especially when you find your microscopic apartment studio bursting at the seams with huge wooden boards and slabs of worn ceramic tiles. Lest every image start looking the same, it becomes imperative to start diversifying your options, and fast.

Uber Gray Grunge From Ink and Elm Backdrops

For a number of years, I found moderate success using lengths of contact paper as one approach to expand my collection of backgrounds, but this approach has distinct limitations. Rarely do the most useful patterns come in a matte finish, leading to distracting reflections or harsh shiny spots under the glare of strobe lights, especially if there should ever be the smallest wrinkle in the roll.

It was a serendipitous moment of aimless online shopping when I stumbled across Ink and Elm Backdrops. Though clearly developed with the portrait photographer in mind, I immediately saw potential for my inanimate focal points, too. Made of high-quality vinyl, the big question would be how that texture would translate under the close scrutiny of a macro lens. Don’t expect deep wood grain or genuine stone surfaces, but happily, not a single image came out screaming “ARTIFICIAL PRINT BACK HERE! THIS IS ALL A FARCE!” Good news too, since I hate it when my props yell at me.

Heirloom Planks From Ink and Elm Backdrops

Best of all for food photography, these surfaces are highly washable. Go ahead, lay your greasiest potato chips right on top, splash around with cookies dunked in milk; nothing seems to shake these sturdy foundations.

Flexible sizing is another big benefit that traditional alternatives can’t boast. Small squares are available for your basic shoot, but if you want to create a whole Thanksgiving spread on a rustic oak table spanning a couple of feet in both directions, they’ve got you covered, too. Plus, each sheet easily rolls up for compact storage when it’s all said and done.

There is one very serious pitfall to ordering through Ink and Elm, however. Their expansive catalog is so extensive, it’s almost impossible to pick out just one or two patterns!

Hannah (BitterSweet)15 Comments

Food Styling 101: Soup

Nearly a full year (!) has elapsed since my last entry in this series, but it was never my intention to let it fall by the wayside. There are, of course, a million different foods with their own unique sets of photographic challenges, so it was never for a lack of material that the posts lagged. Without wasting any more time, let’s dive right back in… To a big bowl of hot soup.

Whether rich or wan, thick or brothy, soup is particularly difficult to style and capture in photos. For those who’ve mastered the art, the results could be worth of a calendar composed of photos, showcasing your best soups for each month. The category is huge, spanning all cultures and ingredients imaginable, but there are a few guidelines to remember for documenting any liquid lunch.

Cook everything (or as much as possible) separately. When cooking for myself, soups are a favorite one-pot meal, but stewing all of the ingredients together does not yield the most visually appealing results. Vegetables have different cooking times, and although it’s fine to eat a slightly overcooked, greyed pea, it’s not what you want to see in a photo. Keeping the components separate also gives you control over the exact amounts of everything in each bowl, and what is most prominently featured as well. If it’s a tofu soup, I want to see some tofu! The carrots might be in perfect dices and that’s all very nice, but those backup singers shouldn’t get the spotlight if the recipe is named after something else.

This may mean deviating from the given recipe slightly, so be aware of what can and can’t be removed from the main procedure. In general, the main body of a soup should remain intact (especially if it involves caramelizing or stewing anything thoroughly) but all mix-ins should stay out of the pool until the end. Noodles in particular need special attention, and must be rinsed in cold water once they’re cooked through to prevent them from becoming mushy. Fresh herbs must remain far away from all that heat until the very moment you’re turning on your camera and beginning to focus the lens. They wilt in mere seconds, so be prepared to switch out droopy herbs if you need a second or third take.

Build your bowl from bottom to top. Assemble your “hero” dish like a layer cake. Put the nice looking, but not gorgeous solid ingredients at the bottom, and be more meticulous about arranging the best examples on top. Once you have the body or “meat” of the soup in place, very carefully pour broth on top. Readjust the filling as needed, and only then can you add garnishes.

Choosing where to build your bowl of soup is an issue that even I struggle with often. It’s a fine line to walk; wanting a generous portion of liquid, but not wanting to spill it while moving the dish to the set. I’m notoriously clumsy about these things, so I often style the base of the soup off set, adding just a small splash of the soup itself. Once it’s safely in place where it will be photographed, only then do I top it off (Very carefully!) with a final ladle full of broth.

Go heavy on the veg, light on broth to prevent it from looking watery. The same concept is applicable to thick, creamy soups as well. If you’ve only got a few of the goodies floating around in there, it’s gonna look skimpy no matter how lavishly you decorate the set. However, maybe you want just a plain, chunk-less creamy soup, and that’s perfectly fine, too! Just stick with one or the other; a spare soup is no fun to eat or look at.

Enhance broth with just a touch of turmeric to make it look richer. A tiny pinch goes a long way, but evokes that classic look of a long-simmered stock, bursting with flavor. Since you can’t actually offer viewers a taste, give them a hand with that visual cue to say “this is a deeply savory, well-seasoned, and delicious dish.”

Finish with a flourish. For perfectly smooth soups, add something exciting either to the side or in the center, to prevent it from looking too plain. A dollop or swirl of vegan yogurt is always a favorite, since it adds such great contrast and motion all in one swoop. Fresh herbs are a classic addition, as is a tiny drizzle of oil. More than one garnish is perfectly acceptable, but don’t go too crazy. Remember that simplicity is best.

Mind the glare. Think about each bowlful of soup as a giant mirror, and you’ll be two steps ahead of the game. Know where your light source is, and check in the viewfinder to see how and where it’s reflecting. If you want to show off all those lovely components you just spent so much time preparing, a steeper downward angle is better for capturing them. A little bit of shine and highlight is necessary (not to mention, unavoidable) but you generally want to avoid having a glare across the entire surface of the soup. When you shoot at a steeper angle (say, 45 degrees or so) you’ll pick up more of that reflection, and bear in mind that if you have more than one light source, you’ll have many more hot spots to keep in check. This would be a handy time to break out a black bounce card or gobo to cut down on those overly shiny areas.

Don’t forget about adding steam, too! Demonstrating that the soup is piping hot does wonders to evoke hunger, since it looks like it’s ready to be devoured right at that very second.

Speaking of which, what styling tips are you hungry for next? If you want to see more of this series, I need your suggestions!

Hannah (BitterSweet)42 Comments

Food Paparazzi

Most comfortable in my quiet “studio” kitchen, working solo and in control of every single element from food to lighting, Wednesday evening’s photography job threw me completely outside of my comfort zone. Featuring many of New York’s premiere vegan restaurants, caterers, and other food organizations, the Healthy Food in Fashion gala promised extraordinary eats from many renowned chefs. Tempted, but intimidated, I balked at the offer; Event photography is not my area of expertise, to say the least. Upon learning that there would be another shooter covering the people, and all I had to worry about was the food, let’s just say that I couldn’t assemble my gear fast enough.

Learning on the fly, I got much more out of this evening than just delicious and memorable morsels. Here are just a few tips for anyone else acting as the food paparazzi for a glamorous (or everyday) event…

Arrive early… But not too early. I showed up a full two hours before the gala was set to begin, and to be honest, I was just in the way for at least one of those hours. Most of the chefs had yet to arrive, and no one had any food prepped and ready for its closeup. It’s definitely easier to get a head-start and begin shooting before guests begin to fill the room, but don’t go overboard.

Consider more than just the food. Yes, that’s the main reason that you’re here, but there’s so much more to the event as well. Snap a few shots of interesting decor, people interacting with the food, anything of interest. It helps tell a more complete story than just a few random plates floating in an ocean of green tablecloth.

Don’t photograph people while they’re eating, ever. It might seem like an interesting “action shot,” but 9 times out of 10, it’s just unflattering. For the remaining 1 time out of 10 it’s downright gross. Plus, it makes guests feel very uncomfortable regardless.

If you’re getting strange color casts from tinted lights, don’t worry about it. Seriously, there are more important things to concern yourself with, especially in post-processing. Don’t go nuts trying to remove the blue highlights caused by mood lighting; it adds ambiance to the photo, in my opinion.

Bump up that ISO, and don’t look back. I typically hate going above 200 ISO due to the grainy quality of the images beyond that, but it’s a sacrifice worth making in such a low-light situation. Since there is really no room to set up a tripod, you’ll have to hand-hold the camera the whole time. A higher ISO can make the difference between getting a useable image, or getting a blurry, out of focus photo due to a longer exposure time. For this event, I went up to 800 ISO.

Do use flash, but don’t use straight on-camera flash. A speedlite (or speedlight, for Nikon cameras) makes a huge difference because you can change the direction of the light. Direct flash will never be flattering to food, so don’t even try it. Always send the light behind you, over your shoulder, or above you, to bounce off of [hopefully] white walls or ceilings. This will help to soften and diffuse it. Also, it helps to get further away from the food if you can’t reduce the intensity of your flash.

Bring about a million backup batteries. That external flash eats them like candy, and there’s nothing more frustrating than having it not fire after you’ve lined up the perfect shot, just because the battery is running low.

Use either a telephoto or zoom lens, to give you some distance from your subject. This is especially helpful so that you’re not jostling hungry guests out of the way, and can stand back from the tables a bit. A macro lens could work if you have nothing else, but I find them harder to stabilize and get sharp images from without the aide of a tripod.

Grab yourself a plate of something particularly lovely, take it off to the side (or enlist a helpful guest to hold it for you) and arrange it nicely. This will help to switch things up, so all of your photos aren’t just big platters of many servings. Also, since you’re taking the food for yourself, you can go crazy and touch it/style it as you wish. And then, of course, you can eat it!

For the rest of my photos from the evening, plus descriptions of the edibles in the spotlight, you can check out my album on Flickr.

Have you ever acted as food paparazzi for an event? What are your tips for securing the best shots?

Hannah (BitterSweet)26 Comments