Two years after the first fight for vegan nog supremacy went down, the landscape of dairy-free, egg-free holiday beverages has finally shifted once more. The first change is not a happy one; it seems that the Earth Balance Soy Nog has thrown in the towel, bowing out of the game altogether. This would have left a gaping hole in the lineup, but the good news is that a spry newcomer has stepped up to the plate in its wake. Going by the name of “Holiday Nog” by Califia Farms, this rookie is a definite underdog, having appeared on the scene with little fanfare and almost no web presence. It doesn’t help matters that these shapely 48-ounce bottles are Whole Foods Market exclusives, severely limiting their availability across the country.
What the Holiday Nog lacks in distribution, it makes up for in innovation. The first almond-based nog on the market, it fills a niche previously untouched, meaning that those first punches land with great impact on the largely soy-based competitors. Touting itself as a lighter choice, it goes beyond the standard comparison to traditional eggnog, and goes straight for the kill, hitting where it hurts and boasting lower sugar content than any of the other commercial options out there. True to the claims, this milky elixir pours freely, approximately the same viscosity of standard almond milk. Fine for a solo sip, but that kind of thickness really can’t support an added splash of holiday “spirit”.
Without any detectable almond flavor, it was a brash, borderline harsh and definitely manufactured nutmeg note that dominated, storming in a bit too hard and heavy to really enjoy. The rookie must have tired itself out in that first barrage, because the sweetness struck me as rather lacking, too. Some will definitely appreciate this aspect, owing to a light hand on the organic cane sugar, but quite frankly, I wanted a treat that could stand up to the promise of eggnog, and this just wasn’t doing it. Sorry, sports fans, but this kid is down for the count, leaving So Delicious as the reining champ.
For you folks keeping score at home, that brings the final ranking, from most highly to least recommended, to…
Don’t let me tell you what to fill your mug with, though. Host you own nog-off at home and taste the options for yourself! I’m giving away a $25 gift certificate for Whole Foods Market, furnished by the natural grocery giant itself, so that you can pick up a full complement of eggless nogs, or whatever else might bring you a bit of edible holiday cheer. All you need to do is be a resident of the US, and leave me a comment about your favorite commercial nog, homemade recipes, or what you like to make with your excess nog once the holidays are over. Make sure your name and email are both entered into the appropriate boxes so I know who to contact! The entry period will be open until Friday the 13th at Midnight EST, so start talking!